Hi there! I’m Jemma, a mum of three and owner of Cotton and Style. I live in a small town in Lakes Entrance, Melbourne, with my partner and three little ones. 

How Cotton and Style came into existence:

Cotton and Style was launched in 2018, when I finally decided to set up my own online women’s clothing store after months of thinking about it. At the time, I was a full-time stay-at-home mum of three; and as much as I loved doing something on my own.. I already had my hands full! But then my partner, Anthony, was diagnosed with MS; and he was unable to work for quite a period of time. It became a necessity for me to find a way to support our family - so I made the decision to set up my own business: an online store selling stylish and affordable clothing for women of all shapes, sizes and ages - and the rest, as they say, is history.

Why women's clothing?

I have a background in retail and I love fashion, so an online clothing store for women just makes sense! But more importantly.. being a mum of three young children, I have seen how pregnancies and motherhood can change a woman’s body in many ways. Times and times again, I found myself feeling down and upset, not being able to find clothing that were both nice and affordable to wear, not having the time or the energy for self-care, not feeling like myself.. and I knew it was not just me. My friends and many, many other mums felt the same way. 

I wanted to create a fashion store that caters to EVERYONE, no matter what size or shape you are. I wanted a place where women can find beautiful, flattering, and effortless wardrobe pieces that suit their busy lifestyle with work and family. 

Where we are today

Every piece is hand-picked by me, every order is lovingly wrapped, and did you know every order comes with a little surprise gift of a handmade pair of earrings to match? :) Over the past few years, Cotton and Style has grown, present at many local markets and online, and we have a beautiful following who support us. 

I’m very dedicated to making Cotton and Style a go to destination for all your clothing needs, whilst looking after my 3 little children. It’s a lot of work, but it’s very fulfilling. I’m accompanied by Anthony, who is responsible for keeping the accounts in check whilst I keep the orders flowing out the door. Our clothes are often modelled by myself and our beautiful mum friends who are incredibly supportive, and we’re extremely fortunate to work with Anna, our amazing photographer, who is always there to capture timeless photos. 

We are only at the beginning of our journey and we are so excited to grow our range even more.

Thank you for stopping by and supporting our small family business. I hope you find something you like today.

Jemma x

Jemma Coad owner Cotton and Style